SEO in Durban
Technical SEO, on-page optimisation, content production and ethical link earning — for South African businesses serious about organic search.
SEO for Durban businesses
WeMakeSites offers SEO services for Durban businesses across North Coast tourism, port-and-logistics B2B, retail e-commerce, manufacturing and professional services. Engagements start with a free technical audit and competitor analysis, then move to technical SEO, on-page optimisation, content production, ethical link earning and Google Business Profile management. Local SEO from R6,500/month; national from R12,000/month. Durban's unique commercial mix means SEO playbooks vary significantly by sector: tourism on the North Coast leans heavily on Google Business Profile and visitor-intent content; port-and-logistics B2B leans on procurement-search-targeted content; retail leans on local-intent suburb-modified queries.
Why Durban businesses choose us
Durban's SEO market splits into three distinct playbooks. North Coast tourism (Umhlanga, Ballito, Salt Rock, Sheffield) is heavily Google Business Profile-influenced for accommodation queries, with content needing to map to actual visitor search patterns from Gauteng and international audiences. We tune campaigns for that — booking-intent content, Tourism schema markup, multilingual where it converts, and aggressive GBP optimisation including weekly posts and review acquisition.
Port-and-logistics B2B (the freight forwarding, customs broking, manufacturing supply ecosystem around Durban harbour and Pinetown-Westmead) is procurement-search-driven. Buyers search for very specific operational capabilities, certifications and service offerings. Content here is technical depth — capability statements, certification displays, case studies of similar work, sector-specific topical authority.
Retail and consumer Durban SEO leans on local-intent suburb-modified queries ("hairdresser Glenwood," "plumber Westville," "pizza Berea"). Lever set: GBP optimisation, local citations, NAP consistency, local-intent content. Movement is faster (60–90 days) at lower cost than national-keyword work.
We report transparently. Monthly reports show actual rankings, traffic and conversions — not vanity metrics.
What's included
Same scope and deliverables we offer nationwide.
Local SEO from R6,500/month. National from R12,000/month. Technical-only audits and projects quoted separately.
SEO in Durban — FAQs
Other services we offer in Durban
SEO in other cities
Same service, delivered to clients across South Africa.
Tell us what you're building
Free 30-minute call to scope your project. We'll come back with a fixed-price quote and a real timeline — usually within a day.