Websites for South African real estate

South African real estate has very specific web needs that generic agency sites don't model well. Property listings need to look credible (high-resolution galleries, structured information, integrated maps), lead capture needs to be tuned for serious buyer intent rather than spam, and the EAAB compliance bar (FFC numbers, mandatory disclosures, POPIA-compliant data handling) is non-negotiable.

We've built real estate sites that integrate with Property24 and Private Property for listing syndication, with Lightstone for property valuations, and with 360-tour platforms for premium listings. Lead capture is tuned to filter serious buyers — multi-step forms that ask qualifying questions before passing leads to agents, integration with the agency's CRM (most use HubSpot, Salesforce or Realtimepoint), and POPIA-compliant consent flows.

For multi-agent agencies, we build per-agent profile pages with their FFC numbers, specialty areas, and lead-routing rules. Agents who own their pages tend to drive their own marketing harder — and the SEO benefit of having multiple expert pages on one domain compounds over time.

For independent agents and small principals, we build streamlined sites optimised for personal-brand SEO and direct lead capture. Lower investment, higher conversion than typical franchise-template alternatives.

Mortgage calculators integrate with Ooba or other origination partners where the agency has commercial relationships. Sold and rented archive pages are optional but useful for SEO — "sold by [agent] in [suburb]" content earns long-tail searches.