Websites for SA tradespeople and builders

Trade websites have a different conversion model to most other industries. The customer journey is short and urgent: a tap is leaking, a geyser burst, a roof needs urgent fixing — the customer Googles "[trade] near me," scans the first three results, clicks-to-call the one that looks most credible. The whole journey is 60 seconds on a phone.

We build for that. Click-to-call buttons everywhere on the page, WhatsApp Business integration for quote requests, service-area-clearly-defined content ("We serve Pretoria, Centurion and Midrand" — Google needs to know where you actually work), photo portfolios of completed work that demonstrate competence, trust signals (NHBRC for builders, ECA/IOPSA for electricians, PIRB for plumbers, IOPSA membership), and emergency-services availability surfaced prominently if you offer 24/7.

Google Business Profile is the single biggest lever for trade local SEO — Google's local pack drives most of the traffic, not the blue links. We set up GBP properly: correct categories, service area definition, services with pricing where applicable, photos, weekly posts, and aggressive review acquisition campaigns. Reviews are the second-biggest lever after categories.

For multi-trade contractors and construction companies we build slightly different sites — more emphasis on case studies, project portfolios, and contractor credentials. Lead capture leans more toward quote-request forms than direct call. But the mobile-first imperative stays.

We also handle commercial-trade work where appropriate: facilities maintenance contractors, B2B trade suppliers, specialised contractors. These need additional credibility content, capability statements, and procurement-friendly engagement processes.