Trades & Construction
Websites for SA tradespeople and builders
Lead-focused, mobile-first websites for plumbers, electricians, builders, painters, contractors and the rest of the trades.
In short
WeMakeSites builds websites for South African tradespeople, builders, plumbers, electricians, painters and contractors. Every site is mobile-first because nearly all trade enquiries come from a phone, "plumber near me" searched while a tap is leaking. We build click-to-call buttons everywhere, WhatsApp Business integration for quick quote requests, service-area-clearly-defined content, photo portfolios of completed work, trust signals (NHBRC, ECA, IOPSA, PIRB registration where applicable), and emergency-services availability if you offer it. Most sites launch in 3–4 weeks. Care plans cover ongoing updates, security and SEO. We handle your local business listing setup as part of the build, heavily weighted for trade local search.
Why it matters
Trade websites have a different conversion model to most other industries. The customer journey is short and urgent: a tap is leaking, a geyser burst, a roof needs urgent fixing, the customer Googles "[trade] near me," scans the first three results, clicks-to-call the one that looks most credible. The whole journey is 60 seconds on a phone.
We build for that. Click-to-call buttons everywhere on the page, WhatsApp Business integration for quote requests, service-area-clearly-defined content ("We serve Pretoria, Centurion and Midrand", Google needs to know where you actually work), photo portfolios of completed work that demonstrate competence, trust signals (NHBRC for builders, ECA/IOPSA for electricians, PIRB for plumbers, IOPSA membership), and emergency-services availability surfaced prominently if you offer 24/7.
Your local business listing is the single biggest lever for trade local SEO, Google's local pack drives most of the traffic, not the blue links. We set it up properly: correct categories, service area definition, services with pricing where applicable, photos, weekly posts, and aggressive review acquisition campaigns. Reviews are the second-biggest lever after categories.
For multi-trade contractors and construction companies we build slightly different sites, more emphasis on case studies, project portfolios, and contractor credentials. Lead capture leans more toward quote-request forms than direct call. But the mobile-first imperative stays.
We also handle commercial-trade work where appropriate: facilities maintenance contractors, B2B trade suppliers, specialised contractors. These need additional credibility content, capability statements, and procurement-friendly engagement processes.
What matters here
Features that earn their place.
Click-to-call everywhere
Phone number prominent on every page. Tap-to-call works on every mobile device.
WhatsApp Business integration
WhatsApp click-to-message for quick quote requests. Most SA customers prefer WhatsApp over forms.
Service area definition
Clear list of suburbs and areas you serve. Google needs to know your service area for local-pack rankings.
Photo portfolio
Before/after gallery of completed work. Demonstrates competence at a glance.
Trust signals
NHBRC, ECA, IOPSA, PIRB registration displays. SAPI, MBSA membership where applicable.
Emergency services
24/7 availability surfaced prominently if you offer it. Major lead-driver for plumbers and electricians.
Local business listing
Local listing optimisation, categories, service area, photos, weekly posts, review acquisition. Single biggest local SEO lever.
Reviews & testimonials
Google review prompts integrated into job-completion workflow. Reviews are the second-biggest local SEO lever.
Integrations
The tools you already use.
Services
What we'd build for you.
Website Design
Quick-loading websites built around your brand and your customers, designed to turn visitors into enquiries. Live in 3-4 weeks.
→SEO
We help South African businesses show up on Google, with the technical fixes, better pages, helpful content and quality links that move rankings.
→Care Plans
Three care plans, Essential, Growth and Pro. Hosting, security, backups and ongoing support, all taken care of.
→FAQs
Trades & Construction, questions we get.
Will my site rank for 'plumber near me' or '[trade] [my suburb]' searches?
Local trade search is dominated by your local business listing and the local pack, not the blue links. We set it up properly as part of the build, correct categories, service-area definition, photos, weekly posts. That's what drives 'near me' visibility, with the website acting as the credibility surface once customers click through.
Can you integrate WhatsApp for quote requests?
Yes, WhatsApp Business click-to-message buttons on every page. Most SA trade customers prefer WhatsApp over filling out forms; we lean into that.
Can you handle service area definition properly?
Yes, clear service area pages, local listing service area setup, and schema markup that tells Google exactly where you work. Critical for ranking in suburbs you actually serve.
Can you integrate your job-management software?
Yes, leads from your site flow directly into your job-management software for job management, quoting and invoicing. Most of our trade clients run one of these.
Do you build for commercial contractors and B2B trade suppliers?
Yes. Commercial-trade work needs more credibility content, capability statements and procurement-friendly engagement. We build for that as well as residential trade.
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