The Template Trap
It's tempting to use a website builder or template. They're cheap, fast, and seemingly get the job done. But for businesses serious about growth, templates come with hidden costs that far outweigh their low price tag.
The Problem with Templates
Templates are designed to work for everyone, which means they're optimised for no one. Your business has unique needs, unique customers, and unique value propositions. A template can't capture that.
Common template issues include:
The Custom Advantage
A custom website is built specifically for your business. Every element is intentional, from the user journey to the call-to-action placement.
Performance That Converts
Custom sites are built lean. We only include what's needed, resulting in faster load times. And speed matters—a 1-second delay in page load time can reduce conversions by 7%.
SEO Built In, Not Bolted On
With a custom site, SEO isn't an afterthought. It's baked into the architecture from day one, giving you a significant advantage in search rankings.
Scalability
Templates often hit walls when your business grows. Custom sites are built with your future in mind, making it easy to add features and functionality as needed.
The Bottom Line
Yes, a custom website costs more upfront. But when you factor in the increased conversions, better search rankings, and reduced maintenance headaches, the ROI speaks for itself.
Ready to discuss your custom website? [Get in touch](/contact) and let's talk about your project.
Ready to Build Something Great?
Let's discuss your project. Book a free consultation and we'll show you how we can help you grow online.